Why Smart Agents Are Embracing Video Tours (Even for Listings Under $200K)

In a digital-first era, video is no longer a “nice to have”—it’s a must. But many agents still skip video for lower-priced listings, thinking it won’t move the needle. Here’s why that’s a missed opportunity (and how you can get started with almost zero budget).

Why video matters (even on modest homes)

Homes with video attract more clicks on portals and social media. Videos give your listing “motion” — people stop scrolling. Walk-throughs show more than static shots: layout, flow, and natural light. Buyers feel like they’ve “seen” the home before visiting. Viewers who commit to watching a full video tend to be more serious buyers. Platforms like Facebook, Instagram, and even real estate sites favor video content. It helps both SEO and user engagement.

Quick-start video tips (no Hollywood budget)

Use your phone in landscape mode and keep it steady. A basic stabilizer or tripod helps. Open with a strong visual — a sweep of the living room or backyard grabs attention. Keep it short. Sixty to ninety seconds is ideal for most homes Add simple captions or voiceovers with key details like “3 beds, 2 baths, mature trees, easy highway access. ”Use light background music (royalty-free) to set the tone. Post snippets as Reels, TikToks, or Shorts and link to the full video tour.

How to make this work locally in Indiana

Tag neighborhoods and landmarks such as Carmel, Fishers, or Zionsville to boost local SEO. Include phrases like “virtual tour” or “walk-through video” in your listing titles and descriptions. Share on local Facebook groups, Nextdoor, and community pages. Encourage clients to share their videos too — they love showing off their new homes.

Whether a $150,000 starter home or a $500,000 dream house, video gives you a competitive edge. And in today’s market, every advantage counts.